Monday, June 25, 2012

Look of the day

Text: All text copyright Green Fashion (unless indicated) Images: Every effort has been made to trace copyright holders. Please alert me if there are omissions. All collages/looks: copyright Green Fashion

Sunday, June 24, 2012

Look of the day

Text: All text copyright Green Fashion (unless indicated) Images: Every effort has been made to trace copyright holders. Please alert me if there are omissions. All collages/looks: copyright Green Fashion

La Fiction



La Fiction directed by Camille Vivier
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Saturday, June 23, 2012

Look of the day

Text: All text copyright Green Fashion (unless indicated) Images: Every effort has been made to trace copyright holders. Please alert me if there are omissions. All collages/looks: copyright Green Fashion

Friday, June 22, 2012

Look of the day

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Thursday, June 21, 2012

BRAND TO WATCH: Monkee Genes

"People who make Monkee Genes are not paid peanuts"

Monkee Genes was created in 2006 to offer something vibrant and fresh but in the same time to raise public consciousness.

The jeans label offers classic denim with a retro twist and pop art inspired colours. They use organic materials only, made by people who care (and being cared for). 

Searching for a good pair of jeans? Check out the Monkee Genes website!


Text: All text copyright Green Fashion (unless indicated) Images: Every effort has been made to trace copyright holders. Please alert me if there are omissions. All collages/looks: copyright Green Fashion

Look of the day



Text: All text copyright Green Fashion (unless indicated) Images: Every effort has been made to trace copyright holders. Please alert me if there are omissions. All collages/looks: copyright Green Fashion

Wednesday, June 20, 2012

About Face: stories of the original supermodels



About Face directed by Timothy Greenfield-Sanders
Text: All text copyright Green Fashion (unless indicated) 
Images: Every effort has been made to trace copyright holders. Please alert me if there are omissions. All collages/looks: copyright Green Fashion

Look of the day


Text: All text copyright Green Fashion (unless indicated) Images: Every effort has been made to trace copyright holders. Please alert me if there are omissions. All collages/looks: copyright Green Fashion

Monday, June 18, 2012

Look of the day


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Sunday, June 17, 2012

Fashion documentary: Dressed



Dressed directed by David John Swajeski
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Look of the day


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Saturday, June 16, 2012

BRAND TO WATCH: Annie Greenabelle

An ethical womens clothing brand; at Annie Greenabelle they use materials made of organic and Fairtrade certified cotton that they combine with reclaimed and end-of-roll fabrics, which makes the items unique. 

The spring/summer collection is full of florals, bows, stripes and cute prints.

The brand definitly proves that ethical clothing can be pretty, trendy and affordable. Check it out for yourself at their online shop!



Text: All text copyright Green Fashion (unless indicated) Images: Every effort has been made to trace copyright holders. Please alert me if there are omissions. All collages/looks: copyright Green Fashion

Look of the day


Text: All text copyright Green Fashion (unless indicated) 
Images: Every effort has been made to trace copyright holders. Please alert me if there are omissions. All collages/looks: copyright Green Fashion

Friday, June 15, 2012

BRAND TO WATCH: Kuyichi

In 2000 the founders of Kuyichi, NGO Solodaridad, wanted to introduce organic cotton in the clothing industry in order to improve the working and living conditions in developing countries. None of the approached (denim) brands were interested with as result: Kuyichi, Solodaridad's own fashion brand, born in 2001. 

Kuyichi is all for organic, using 100% sustainable materials! Next to the keen eye for the environment, the brand also cares about the social circumstances of the people that grow their cotton or make the garments, working in close cooperation with Made-by.

Kuyichi is represented in more than 500 leading stores across Europe, so visit the webpage to check your nearby store!

Being fair, being real and inspire other to do the same. That's Kuyichi's philosophy! 




Text: All text copyright Green Fashion (unless indicated) 
Images: Every effort has been made to trace copyright holders. Please alert me if there are omissions. All collages/looks: copyright Green Fashion

Look of the day


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Thursday, June 14, 2012

Picture Me: A Model's Diary



Picture Me: A Model's Diary by Ole Schell and Sara Ziff
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Closet lessons

How many times did you open your closet thinking "I have nothing to wear"? If you're closet is even slightly similar to the picture below...it's time to clean out your closet!

1. To get started, let's begin with the easiest part: checking the quality of your items. If they have any armpit stains, worn-out, pilling, over-washed colours or faded prints, they need to go.
 

2. Picking out the items you haven't worn since a year. If you didn't wear them since a while, you're not likely going to!


Some items can be reinvented; change the colour, add new cute buttons or turn your jeans into shorts. It doesn't always ask for great skills with needle and thread but the result is awesome!
If you don't feel like reinventing some pieces, instead of throwing away your once-loved items: organize a swap party with your friends or bring the clothes to the local thrift shop or church. They will be more than happy!

3. Throwing away wrong size clothes; any stuff that isn't your right size...OUT! From smaller size skirts cause you want to lose weight till bigger size pants, cause they came in sale; they don't flatter you, you probably don't even wear those so it's time to make space. 

4. Double items; do you really need five exact the same black skirts? If you have the tendency to shop for similar clothing, keep two of your favorite twin black skirts and try to buy something different! Who knows if all this time you went for a familiar item when you also look great in other colours/models? Try it! 
 
5. So how are we doing? Already gaining some space in your closet? Do you have some items, a pair of shoes or a t-shirts that you're nostalgic about and you're not ready yet to throw those away? Allow yourself a box where you put those pieces in...next time you clean out your closet (and your box) you might be ready, or you can reinvent them!

6. Now you have made space, it's time to organize the clothing. In an ideal closet all similar items go together; skirts, pants, shirts and so on. Try also organizing by colour, it will save you time in the morning! 

7. So, you've finished and I would say "Great job"! During this clean'up mission you've noticed the weak points in your wardrobe, now it's time to make a list of the important items that you're missing and let's go shopping! 

Text: All text copyright Green Fashion (unless indicated) Images: Every effort has been made to trace copyright holders. Please alert me if there are omissions. All collages/looks: copyright Green Fashion

Look of the day


Text: All text copyright Green Fashion (unless indicated) 
Images: Every effort has been made to trace copyright holders. Please alert me if there are omissions. All collages/looks: copyright Green Fashion

Wednesday, June 13, 2012

MUST SEE: The Tents



The Tents directed by James Belzer
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The Homogenized Human



The homogenized Human by Hermione Flynn
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Images: Every effort has been made to trace copyright holders. Please alert me if there are omissions. All collages/looks: copyright Green Fashion

Look of the day


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Tuesday, June 12, 2012

ONE TO WATCH



Woodkid - Run Boy Run by Yoann Lemoine
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Look of the day


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Monday, June 11, 2012

100 years of London Style in 100 seconds

 

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Images: Every effort has been made to trace copyright holders. Please alert me if there are omissions. All collages/looks: copyright Green Fashion

Look of the day


Text: All text copyright Green Fashion (unless indicated) 
Images: Every effort has been made to trace copyright holders. Please alert me if there are omissions. All collages/looks: copyright Green Fashion

BRAND TO WATCH: Reveal

REVEAL is founded by Terry Omata and Jiaying Wei who after backpacking through Asia, Africa and South America realized how connected the world had become. Inspired by their journeys they created REVEAL to reinvent fashion using the 4R Design philosophy:

- Reduce the environmental impact
- Reuse, creating timeless designs that can be reused for different occasions and over time
- Recycle, using recycle or sustainable materials whenever possible
- Reveal a collective awareness


Nice to know: REVEAL plants a tree for every item sold!




Text: All text copyright Green Fashion (unless indicated) 
Images: Every effort has been made to trace copyright holders. Please alert me if there are omissions. All collages/looks: copyright Green Fashion

Sunday, June 10, 2012

Look of the day


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Images: Every effort has been made to trace copyright holders. Please alert me if there are omissions. All collages/looks: copyright Green Fashion

Saturday, June 9, 2012

Look of the day



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MUST SEE: Bill Cunningham New York




Bill Cunningham New York by Richard Press
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Friday, June 8, 2012

Look of the day







All items www.fashion-conscience.com
Sunglasses www.ilovevintage.nl


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Inspiring women: Advanced Style Film



Advanced Style film directed by Lina Plioplyte
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Friday, March 23, 2012

Look of the day


 

scarf, top, jeans www.fashion-conscience.com
boots, bag www.ilovevintage.nl

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Thursday, March 22, 2012

What does ' Made in Italy' actually mean?

Each country has it's own distinctive brand that characterizes it's product. So stands Made in Germany for reliability, Made in the U.S.A. is the sign of an innovative product, Made in Japan symbolizes high tech and Made in Italy expresses craftsmanship. 

In fashion world, Italy is the number one in the high quality of it's own textiles and the elegance and refinement of making them! The whole world trusts a product that is Made in Italy.




But what does Made in Italy actually mean?
It means a product that is entirely made in Italy, from the design and working out on paper, till the product is made and ready for sale. the Made in Italy product OUGHT to stand for the actual and total derivation and production in Italy. Unfortunately in many cases this is not so... Cause actually many products can carry that name even when they are almost entirely made abroad!   

According to article 24 of the European Customs Code  (Reg EEC 2913/1992), a product which has been made in two or more countries is considered to originate in the country where the final transformation or substantial work took place.


So basically that means that an item, let's say a bag, made for 70% abroad and for 30% in Italy (the 30% can be for example: the attaching of the logo)can be labelled as Made in Italy. But the same goes for an item completely produced abroad but commissioned by a firm that is based in Italy. 

With the globalization it's difficult to establish the real origin of the product. And there's nothing bad with producing abroad or keeping the production exclusively in your own country. But when the only part of an item, the label, is produced in for example Italy it doesn't seem right to label it as a Made in Italy product...It should be labelled by where the main part of the production has been done! Like in the case of the 70% abroad/ 30% Italian bag, instead of the Made in Italy tag it should say where the 70% took place. The same goes for the example of the bag totally produced abroad but commissioned by an Italian firm, cause it doesn't mean that the workers abroad were paid fair wages just because an Italian firm supervises the production (and we want to know it's REAL origin). Also in that case, the item should be labelled with the country of production. 


So what's going on?
Many Italian firms, including some of the most prestigious fashion brands, choose to move the largest part of the production abroad. Where labour is cheaper but in some cases also less skilled. The employed personnel takes a lower salary allowing the firm to make an enormous profit. So imagine that the items sold in some of the best boutiques and shops for a sky high price, are made for a few euros in for example Chinese workshops! Where the people are forced to work in unhygienic and inhuman conditions for long working days, under payed. 




In fact a handbag exclusively made and produced in Italy can cost between the 70 and 100 euros in comparison to the same bag made in china where the production would cost between the 14 and 20 euro. So if the big brands work like this, they could even lower their price, become more commercial, and still make a lot of profit.


Obviously this doesn't mean that ALL firms work like that or neither that made in china by definition means under payed workers or poor made clothing. Or even that Italian workers don't work in bad conditions too.
The importance is to understand where every item comes from, that it's made with respect for environment and people. And if we start to understand the exact origin of a product, we can help to change the working conditions and environmental impact for the better.    
 

Text: All text copyright Green Fashion (unless indicated) 
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Look of the day

shirt, necklace, bracelet, skirt www.fashion-conscience.com
shoes, bag www.ilovevintage.nl

Text: All text copyright Green Fashion (unless indicated) 
Images: Every effort has been made to trace copyright holders. Please alert me if there are omissions. All collages/looks: copyright Green Fashion